Electrification is pushing employees to adjust how they approach work to meet the growing needs of the electrical industry. nVent‘s Taylor Kuczek, Senior Marketing Communications Specialist, and Calvin Flederbach, Engineering Services Portfolio Manager, both work in nVent’s Electrical and Fastening Solutions segment, yet approach electrification differently in their separate roles.
Within nVent’s marketing sector, Kuczek focuses on educating and presenting information and solutions to partners, customers, and end-users.
“I share the message of electrification while educating our market on more reliable alternatives and promoting innovative products and solutions. As we continue to move toward a more electric-powered energy focus, especially in the datacom, solar, energy storage, and mobility space, we’re only going to see more demand,” Kuczek said. “For me, that means finding additional ways to talk about these solutions and the benefits our products can provide in a more sustainable way.”
Meanwhile, Flederbach works in the seismic and wind bracing sector of the business.
“I deal with protection, so with the uptick of data centers going up, that’s a huge focus for us. Really protecting all those systems for the owners of those data centers,” Flederbach said.
“From top to bottom, the demand on the entire electrical grid is increasing. Building up the power grid to utilize green energy resources helps provide a sustainable future for not just us but generations to come. Everything’s being electrified now,” Flederbach said.
Kuczek believes one of the best ways to serve nVent’s customers is by increasing their knowledge of electrification.
“From the marketing and messaging side, I think about how we can equip our partners or our end users with the information needed to work smarter or make safer choices,” Kuczek said.
With the trend toward digitalization, Kuczek expects to see a need to construct more data centers and protect those that already exist.
“I think we’re not only going to see [construction] growth, but a requirement for more high-performance equipment, data storage, and reliable electrical protection, as we start to see electrical technology applied at scale,” Kuczek said.
Flederbach and Kuczek acknowledge the massive amount of commitment and dedication it will take to re-electrify the country and how their focus on this investment differs due to the nature of their roles.
“My team specifically focuses on protecting investment in this area, so the work that’s being done to re-electrify the country remains for years to come. We are directly working on the investment made to make sure it doesn’t go to waste,” Flederbach said.
Kuczek focuses on sharing messages with people who are coming into the space for the first time or those who are already in the space but need guidance.
“It’s a good opportunity to share more ways to move toward sustainability and talk about how we’re going to impact not only our world today, but future generations that are to come. This is what’s important to me as a new mom, wanting to create more sustainable, safer solutions for my child so they grow up in a world focused on healthy electrification,” Kuczek said.
Tagged with electrifiED, nVent