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Disintermediation Strategy: A Fact Of Our New Lighting Life
By Chris Brown The recent discussions regarding disintermediation should be stirring conversation on how distribution deals with a fact of our new lighting life: Some manufacturers will choose to (or…
Marketing Momentum: Tools and Tips for Distributing News Releases
By Katrina Olson Founder of modern public relations Ivy Lee reportedly sent the first news release to the New York Times in response to the 1906 Pennsylvania Railroad train wreck…
The Truth About Disintermediation in the Lighting Industry
Publisher’s Note: So here we go. We have already posted stories about disintermediation and “Illumigeddon” at tedmag.com in the past. Now we are asking the questions to the manufacturers and…
Lighting Isn’t Just About Lighting Anymore
By Chris Brown Lighting used to be about lumens, foot candles, color temperature, CRI and, oh yes, energy efficiency. Today we talk about sensors, controls, connectivity, IoT, IoE, data mining,…
Should Distributors Focus on Lighting, Controls, or Both? Part II
By Stan Walerczyk This is a follow-up to our previous article on lighting controls and which ones are best for specific situations. This column compares lighting only, basic controls only,…
Reboot on TLEDs (LED T8s)
By Stan Walerczyk Several times in the past I have stated that highest lumen fluorescent T8s, extra long life T8s, LED lightbars and LED troffer kits are better than TLEDs,…
Easy To Do Business With… What Does It Mean Today?
By Chris Brown My previous column dealt with Amazon Business and Disintermediation as aspects of Illumigeddon. My simple suggestion for distribution response to both is to find ways to stay…