Contractor And Distributor Show: The Increase In Electricit [...]
Exclusive: Rexel USA CEO Roger Little Discusses Electrification
Top 10 Stories of 2024: #1
The End of an Era?
By Susan Bloom Earlier this month, the lighting industry received a bombshell piece of news with the announcement that GE Lighting—an over century-old company whose lineage traces back to Thomas…
The Plan to Pull the Plug on GE Lighting
By Bridget McCrea The company decides to sell off a line of business that no longer fits the firm's digital industrial portfolio. On June 8, GE announced to its employees…
Are Your Unhealthy Supplier Relationships Impacting Your Cu [...]
By Bridget McCrea An inside look at what happens to your customers when your own supplier relationships are misaligned, poorly managed, and generally unhealthy. To be effective, any relationship needs…
Guess What Distributors? Turns Out, You Can Fight What You [...]
By Bridget McCrea Our expert shows how putting a focus on value and expertise versus just taking orders can help your distributorship stay relevant and profitable in these disruptive times.…
Marketing Momentum: It’s a Bird! It’s a Plane! [...]
By Katrina Olson Camera-equipped drones are the marketer’s hottest new toy. Distributors and manufacturers are using it to showcase their outdoor lighting projects, warehouses, and building exteriors. Drone video is…
Are Your Unhealthy Supplier Relationships Impacting Your Cu [...]
By Bridget McCrea Four ways to strengthen your distributor-relationship partnerships for the good of your customers. Part I of this 2-part article series discussed Leaving Your Comfort Zone, New Insights…
Amazon Starts Targeting Your Customers
By Scott Costa, Publisher, tED magazine In between meetings at the LIGHTFAIR show in Philadelphia a few weeks ago, I happened to pick up a copy of Electrical Contractor Magazine.…